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Here are five social media marketing platforms that should be on your radar this year, depending on your organization’s size and goals:

North Social

North Social is for quickly creating coupons, contests, and sweepstakes and then publishing them across Facebook, Twitter, mobile, and the web. Its smart link technology detects a user’s browser and optimizes accordingly – so you can easily reach prospects on the web, phones and tablets at once. In 2011 North Social was acquired by Maryland based Vocus, which has added strength as well as new features like integrated email campaigns and SEO tools that can help amplify promotions and convert users into paying customers. Their large selection of low cost apps makes North Social solid choice for small and medium sized businesses, as well as design firms consultants and small agencies.

Sprout Social

Sprout Social is a social media management and listening platform most loved for its